If you’ re still looking for the best ways to explain to senior management or your team or your coworkers or your spouse what social media does, why it’ s different than the old way people used computers and the Web, and why people are giving two hoots about it, here are some thoughts to start the conversation. It’s a bunch of tools that can be used throughout businesses, in different forms. Think about the things social media does best in the following:
- Blogs allow chronological organization of thoughts, status, ideas. This means more permanence than e – mails.
- Podcasts (video and audio) encourage different types of learning — and in portable formats.
- Social networks encourage collaboration, can replace intranets and corporate directories, and can promote non – e – mail conversation channels.
- Social networks can amass like – minded people around shared interests with little external force, no organizational center, and a group sense of what is important and what comes next.
- Social bookmarking means that entire groups can learn of new articles, tools, and other Web properties instead of leaving them all on one machine, one browser, for one human.
- Blogs and wikis encourage conversing, sharing, creating.
- Social software, like Flickr , 2 Last.fm ,3 and even Amazon.com , promote human – mediated information sharing. Similar mechanisms inside of larger organizations would be just as effective.
- Social news sites show the popularity of certain information, at least within certain demographics. Would roll – your – own voting within the company be useful?
- Social networks are full of prospecting and lead – generation information for sales and marketing.
- Social networks make for great ways to understand the mind – set of the online consumer, should that be of value to you.
- Online versions of your materials and media, especially in formats that let you share, mean that you ’ re equipping others to run with your message, should that be important (e.g., if you ’ re a marketer).
- Online versions of your materials and media are searchable, and this helps Google to help you find new visitors, customers, and employees.
- Social networks contain lots of information about your prospective new hires, your customers, your competitors.
- Blogs allow you to speak your mind and let the rest of the world know your thought processes and mind – sets.
- Podcasts are a way to build intimacy with information.
- Podcasts reach people who are trying out new gadgets, like Droids, iPhones, iPods, Apple TVs, Zunes, and more.
- Tagging and sharing and all the other activities common on the social Web mean that information gets passed around much faster.
- Human aggregation and mediation improves the quality of data you find and gives you more “ exactly what I was looking for ” help.
- Innovation works much faster in a social software environment, open source or otherwise.
- Conversations spread around, adding metadata and further potential business value.
- People feel heard.
Sourced by Chris Brogan